Visit the DalÍ
Project Type:
Out of Home Campaign
Melting in the St. Pete summer heat? Take an air conditioned stroll around The Dalís Museum's permeant collection, where the only thing melting is time (and a few clocks).
This out-of-home campaign project was created to draw locals and
those around the St. Pete to the museums permanent collection.
The Challenge
The Dalí Museum pays year round for a specific billboard off the interstate in St. Petersburg. It's typically used to advertise the upcoming/current rotating exhibit. On occasion, there are extended periods of time between these exhibits, causing these limited time campaigns to run longer than the exhibit itself. The task at hand was to create a single billboard that would bring in visitors to see the Dalí's permanent collection.
I later revisited this project and expanded upon the billboard designs.
Billboard
Bus Shelter Poster
Lamp Post Banner
The Impact
What started out as a conceptual intern project, turned into the first time I've ever seen my designs in the real world. I learned a signifiant amount about billboard design and best practices during this campaign. My boss, the art director, has created countless billboard designs, she was able to teach me the billboard design standards. Learning the golden rule of 7 words maximum, I kept the copy simple. Through this project I learned I really enjoy writing short form, and specifically witty copy. The other through line of this project was simplicity. Short copy, Big and bold graphics, simple but contrasting colors and the use of drop shadows. I learned a significant amount about elaborating and explaining my design decisions. This was one of my first professional presentations outisde pf academic settings and it was great to get the hands on experience.
