HERstory
Project Type:
Social Media
Campaign
The women centered campaigns trends pinks, purples, and script fonts. I feel that doesn't represent me or many women I know. Because of that, I chose a different direction. One thats rougher around the edges, like a lot of women’s history.
This social media campaign project was created to educate System Soft Technology's followers about influential women during women's history month.
The Challenge
Create a campaign that is educational, impactful and louder than the typical women's history design. I very rarely saw myself in the typical women's history month campaigns. I tasked myself with creating a style that felt expressive of myself and my style as a designer and a person. I wanted bold bright colors, grungy textures and a font with edges so sharp they could cut like a knife.
The Impact
This campaign was one of the first project I was able to art direct at my first job. I was equally nervous but also excited to give this project my all. My boss would later submit this campaign for a Communication Arts award. His confidence in me to execute this campgian and his pride in the completed project has such a big impact. I would go on to create several more impactful campaigns similar in quanitity to this project and my confidence only continued to grow from there. I believe it still shows my passion for women's history, women's empowerment, and educational content.
